Amazon Review Date: 25/10/2021
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Have you ever bought a 5-star product on Amazon that turned out to be a complete piece of trash? Sadly, almost everyone has had this frustrating experience … and more than once!
One of the reasons people love to shop on Amazon is that you can see all the product ratings and reviews left by other buyers. In theory, these reviews and ratings help you to know what is good and what is bad. Unfortunately, however, many Amazon reviews are unreliable.
In addition to Amazon’s best efforts, Amazon retailers have found all sorts of “game-game” methods to illegally increase their product ratings (as well as manually reduce their competitors’ ratings). You can read about some common tips on our blog. The truth is, the vast majority of Amazon reviews and ratings you see are NOT common to legitimate buyers, just like you. Most reviews are biased (from family/seller’s friends), encouraged (the seller gave the reviewer a big discount or a refund or even gave them a free product) or something unnatural.
That’s why we created Review Meta. Our goal is to use technology to identify and remove all of these unnatural reviews to give Amazon buyers a more accurate “Adjusted rating” that shows what genuine, fair consumers really think about each product … a rate you can trust!
Some Amazon test sites/tools assign a range of characters (A, B, C, D or F) to each product. We don’t do that … we think it’s confusing. If you look at the 4.7-star product that is rated “B” or “C”, what does that really mean? Is it a good product or not? Most likely, “B” or “C” means some of the updates are false or not natural … but what about the official, natural updates? What if some (or all) of the unnatural reviews were submitted by competitors to the seller as a way to undermine their competition? (This is very common, by the way, especially for low-level objects.) The range of the letters “B” or “C” is not clear.
Our review reviews are too high …
We use extensive “testing” to identify potentially non-natural updates
Depending on those test results, we can either a) completely remove those updates or b) give those updates a little “weight”.
We then show you the “Adjusted Rate” for each product (using the same 1.0 – 5.0 star rating used by Amazon), based solely on natural, official reviews.
So a product of 4.7 stars on Amazon may end up with a “Fixed Rate” of 2.6 or 3.5 or 4.2 or 4.7 (same) or even 4.9 (yes, higher than the original Amazon rating) . In addition to showing you the Adjusted Product Rate, we also show you the results of each test we have done so that you can read and analyze the results yourself.
Meta updates are a must-have for anyone accustomed to shopping on Amazon. And to make it as simple as possible, we have developed free iPhone and Android apps as well as free browser extensions for Chrome, Firefox, Safari, and Microsoft Edge.
You can also buy anything on Amazon without first checking its actual rating in Review Meta!